All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:

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QUESTION

All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:

Positioning is an ongoing process that evolves with your agency, your clients, your employees, your goals, and the marketplace.

A positioning strategy is best created by one person, typically the CEO, so that there is one consistent voice and decision maker throughout the process.

A positioning strategy will help you charge premium pricing for your services.

Document your positioning so that everyone at your agency can review and understand your strategy.

The correct answer is:

All of the following are true statements about defining your agency’s positioning strategy, EXCEPT:
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