Over the past year, your team has created content offers for all three stages of the buyer’s journey for your two buyer personas. It’s getting hard to follow up with all of the leads you are generating, so you suggest setting up lead nurturing. What is the best way to describe lead nurturing to your team?

QUESTION Over the past year, your team has created content offers for all three stages of the buyer’s journey for…

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Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face. When you ask them what they’re working on, they respond, “I’m trying to figure out the length and complexity of our company’s buying cycle. ” Based on their response, it’s safe to assume that they’re focused on which part of lead nurturing:

QUESTION Upon arriving to work, you see a coworker looking at their computer with a perplexed expression on their face.…

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Upon reviewing your company’s lead nurturing campaigns you identify that all new leads are passed directly to the sales team. Leads are only entered into lead nurturing campaigns if the sales team identifies the lead is not yet ready to purchase. What model of lead nurturing is your company currently using?

QUESTION Upon reviewing your company’s lead nurturing campaigns you identify that all new leads are passed directly to the sales…

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You’ve been working for a company for several years and have recently identified that the typical sales cycle is around nine to twelve months. With this knowledge, you’ve recently tasked your new marketing intern to create a traditional lead nurturing workflow. The workflow is set to send four emails over six days to all of the contacts in your database. How can the intern make this workflow more effective?

QUESTION You’ve been working for a company for several years and have recently identified that the typical sales cycle is…

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Two of your coworkers are arguing about how to build a lead nurturing workflow. Coworker 1 insists that you have to start with a group of contacts and then choose a goal to nurture them toward. Coworker 2 is adamant that it’s best to start with a goal in mind and then choose a segment that would benefit from that goal. Who is right?

QUESTION Two of your coworkers are arguing about how to build a lead nurturing workflow. Coworker 1 insists that you…

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