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Point players allow advertisers to pass assets seamlessly between platforms.

July 24, 2019 admin

QUESTION Point players allow advertisers to pass assets seamlessly between platforms. False True The correct answer is: False Explanation: We…

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Posted in: Platforms Smart

What is Google’s advertiser ad server called?

July 23, 2019 admin

QUESTION What is Google’s advertiser ad server called? DoubleClick for Publishers DoubleClick Studio DoubleClick Campaign Manager DoubleClick Bid Manager The…

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Posted in: Platforms Smart

Which platform should publishers use to sell their inventory in an online marketplace?

July 22, 2019 admin

QUESTION Which platform should publishers use to sell their inventory in an online marketplace? DoubleClick for Networks DoubleClick Bid Manager…

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Posted in: Platforms Smart

AdX inventory is exclusive to GDN and DBM.

July 21, 2019 admin

QUESTION AdX inventory is exclusive to GDN and DBM. True False The correct answer is: False Explanation: We will update…

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Posted in: Platforms Smart

AppNexus is a competitor to DoubleClick Bid Manager.

July 19, 2019 admin

QUESTION AppNexus is a competitor to DoubleClick Bid Manager. False True The correct answer is: True Explanation: We will update…

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Posted in: Platforms Smart

DoubleClick Search is designed to have a similar look and feel to AdWords.

July 18, 2019 admin

QUESTION DoubleClick Search is designed to have a similar look and feel to AdWords. False True The correct answer is:…

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Posted in: Platforms Smart

DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.

July 17, 2019 admin

QUESTION DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics. False True The…

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Posted in: Platforms Smart

Which conversion types can DoubleClick Search pull in?

July 16, 2019 admin

QUESTION Which conversion types can DoubleClick Search pull in? AdWords conversion pixel DoubleClick floodlight All answers are correct Google Analytics…

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Which of the following is the online marketplace for the buying and selling of programmatic ads?

July 15, 2019 admin

QUESTION Which of the following is the online marketplace for the buying and selling of programmatic ads? Ad exchange Campaign…

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Posted in: Platforms Smart

What is Google’s solution for deploying pixels across a website?

July 14, 2019 admin

QUESTION What is Google’s solution for deploying pixels across a website? DoubleClick Campaign Manager Google TagMan 360 DoubleClick Tag Manager…

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Posted in: Platforms Smart

What’s the best definition for programmatic?

July 13, 2019 admin

QUESTION What’s the best definition for programmatic? Display advertising Platform to connect multiple inventory sources Artificial intelligence Automated media buying…

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Posted in: Platforms Smart

What is Google’s enterprise solution for tracking website engagement?

July 12, 2019 admin

QUESTION What is Google’s enterprise solution for tracking website engagement? DoubleClick Campaign Manager Google Analytics 360 Google Tag Manager 360…

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Posted in: Platforms Smart

Which type of ad format matches the look and feel of a publisher’s site/app?

July 11, 2019 admin

QUESTION Which type of ad format matches the look and feel of a publisher’s site/app? Expanding ads In-stream video Interstitials Native…

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Posted in: Platforms Smart

In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.

July 9, 2019 admin

QUESTION In a programmatic auction, the winning bidder is the one with the highest score when the quality score and…

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Posted in: Platforms Smart

First-party data is defined as data owned by the advertiser and collected from online and offline sources.

July 8, 2019 admin

QUESTION First-party data is defined as data owned by the advertiser and collected from online and offline sources. False True…

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Posted in: Platforms Smart

A publisher’s most valuable asset is the audience it has access to.

July 7, 2019 admin

QUESTION A publisher’s most valuable asset is the audience it has access to. True False The correct answer is: True…

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Posted in: Platforms Smart

What’s the name of Google’s search management platform?

July 6, 2019 admin

QUESTION What’s the name of Google’s search management platform? Dart Search Duck Duck Go Marin Software DoubleClick Search The correct…

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Posted in: Platforms Smart

A publisher ad server allows publishers to conduct which of following activities?

July 5, 2019 admin

QUESTION A publisher ad server allows publishers to conduct which of following activities? Search Engine Management Keyword Management Social Media…

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Posted in: Platforms Smart

What’s another term for the publisher side of media transactions?

July 4, 2019 admin

QUESTION What’s another term for the publisher side of media transactions? Down-side Up-side Buy-side Sell-side The correct answer is: Sell-side…

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Posted in: Platforms Smart

Which one of these companies offers a competitor to DoubleClick Search?

July 3, 2019 admin

QUESTION Which one of these companies offers a competitor to DoubleClick Search? Facebook AppNexus Microsoft Adobe The correct answer is:…

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Posted in: Platforms Smart

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