QUESTION Point players allow advertisers to pass assets seamlessly between platforms. False True The correct answer is: False Explanation: We…
QUESTION What is Google’s advertiser ad server called? DoubleClick for Publishers DoubleClick Studio DoubleClick Campaign Manager DoubleClick Bid Manager The…
QUESTION Which platform should publishers use to sell their inventory in an online marketplace? DoubleClick for Networks DoubleClick Bid Manager…
QUESTION AdX inventory is exclusive to GDN and DBM. True False The correct answer is: False Explanation: We will update…
QUESTION AppNexus is a competitor to DoubleClick Bid Manager. False True The correct answer is: True Explanation: We will update…
QUESTION DoubleClick Search is designed to have a similar look and feel to AdWords. False True The correct answer is:…
QUESTION DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics. False True The…
QUESTION Which conversion types can DoubleClick Search pull in? AdWords conversion pixel DoubleClick floodlight All answers are correct Google Analytics…
QUESTION Which of the following is the online marketplace for the buying and selling of programmatic ads? Ad exchange Campaign…
QUESTION What is Google’s solution for deploying pixels across a website? DoubleClick Campaign Manager Google TagMan 360 DoubleClick Tag Manager…
QUESTION What’s the best definition for programmatic? Display advertising Platform to connect multiple inventory sources Artificial intelligence Automated media buying…
QUESTION What is Google’s enterprise solution for tracking website engagement? DoubleClick Campaign Manager Google Analytics 360 Google Tag Manager 360…
QUESTION Which type of ad format matches the look and feel of a publisher’s site/app? Expanding ads In-stream video Interstitials Native…
QUESTION In a programmatic auction, the winning bidder is the one with the highest score when the quality score and…
QUESTION First-party data is defined as data owned by the advertiser and collected from online and offline sources. False True…
QUESTION A publisher’s most valuable asset is the audience it has access to. True False The correct answer is: True…
QUESTION What’s the name of Google’s search management platform? Dart Search Duck Duck Go Marin Software DoubleClick Search The correct…
QUESTION A publisher ad server allows publishers to conduct which of following activities? Search Engine Management Keyword Management Social Media…
QUESTION What’s another term for the publisher side of media transactions? Down-side Up-side Buy-side Sell-side The correct answer is: Sell-side…
QUESTION Which one of these companies offers a competitor to DoubleClick Search? Facebook AppNexus Microsoft Adobe The correct answer is:…