In a Reach and Frequency report, “Frequency” is defined as the:

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QUESTION

In a Reach and Frequency report, “Frequency” is defined as the:

A) the average number of times a unique user sees an ad over a given time period.

B) total number of ad impressions.

C) average number of times a video ad is played by a user.

D) average number of times an ad appears on a single webpage.

The correct answer is:

A) the average number of times a unique user sees an ad over a given time period.

In a Reach and Frequency report, “Frequency” is defined as the:
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