Your boss, Ron, says that the sales team needs to have a phone number field on every form so they can close more sales. Ron asks you what the best approach would be. How would you respond?
A) “We can place a phone number field onto every form, but only if it is a smart field.”
B) “Placing a phone number onto every form does ensure the highest number of sales.”
C) “We’d have better success with asking questions that are aligned with the Buyer’s Journey. The sales team shouldn’t call a lead that has only requested for one ebook offer.”
D) “Our conversion rates would be higher without a phone number field. We should only ask for phone numbers when a lead has a score over 100.”
The correct answer is:
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